Recently, the
famous tennis player Li Na announced her retirement via Weibo. On September 22,
the official Weibo from ChinaOpen updated a piece of photo saying “Jiang Wen’s
Wish : Li Na, Good Luck ! Photographer: Jiang Yi Lang”. In the photo, Jiang Wen
post his gesture “LI” to send his wish.
1.
Right
Content
As a Chinese pride, Li Na’s
retirement appeals to most of people, including some celebrities. This is
surely a hot issue that triggers much discussion. Jiang Wen and his family are
fond of Li Na so there is no strange that he follows up this trend and send
positive thinking.
PR Code: Right Content comes from hot trends and your own experience at the right standing.
2.
Right
Time
Jiang Wen, in fact, is involved in
the promotion process of his new film “Gone With The Bullet” to be shown on Dec
18 across Chinese mainland. During this period, each of his action will be
related to his film, and also influence the audiences’ thought about watching
his film.
PR Code: Right Time is during the best period to deal with campaigns.
3.
Right
Way
Jiang Wen uses a creative picture
to convey his thinking, rather than a literal paragraph. People prefer
visualized pictures due to their vividness and frankness. In addition, the
photographer Jiang Yi Lang, Jiang Wen’s daughter, also attracts more attention.
PR Code: Right Way depends on what form you use to convey the idea.
4.
Right
Medium
Unlike other celebrities who
deliver their feeling about Li Na’s retirement via personal accounts, ChinaOpen
official account is the medium that post Jiang Wen’s wish. The third party, or
an official one, creates Jiang Wen’s credibility and extends his popularity
from among his own fans to among tennis enthusiasts, even to a worldwide
level.
PR Code: Right Medium can enlarge your spreading scales.
5.
Right
Goal
Jiang Wen’s goal, at least at
present, is to gain more box office of his film “Gone With The Bullet”. The
action like this not only delivers his own wish but also serves as a promotion
tool of his film. Some web friends have stated that they would go to watch his
film because he conveyed his cherish of Li Na. Apparently, this is what he
wants.
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